When a bereavement occurs, families turn to local search in their most vulnerable moments.
We partner exclusively with independent funeral directors across the UK to ensure your dignified care, community heritage, and trusted guidance are seen first.
The competition for the more profitable, yet shrinking, traditional and celebration-of-life market is fiercer than ever.
Make sure families in your district find you first, whichever kind of farewell they choose.
I help one independent firm per district get found first: on Google Maps, in search results, and when families ask AI assistants like ChatGPT.
I request the reviews your families already want to give, and reply to them, in a caring and sensitive manner on your behalf. More reviews increases your chance of being chosen by a local family.
If necessary, I will build you a Google and AI search-optimised website that meets the CMA price list rules. There is no additional charge for this service.
Start with a free review of your Google profile and website.
The written report is yours to keep.
Only one independent per district. Book your audit to check whether yours is still available.
Our exclusive service is built around three simple things:
Can families in need find you first?
Why would a family pick your funeral home over competitors?
Are you positioned to receive direct calls and inquiries?
If you don't lock in your area first, your competition will.
Month-to-month plans. Cancel anytime.
Receive an exacting, manual assessment of your funeral directors' standing in local community search. We evaluate map pack positions, town-by-town visibility signals, and competitor displacement opportunities across your designated catchment area.
"Every audit is done by hand by me personally and delivered directly to your inbox within two working days."
Commission your free bespoke visibility assessment for UK independent funeral directors.
A short video walkthrough of a sample report, so you know exactly what you will get.
Sample report. Not a real firm.
I am not a generic digital agency. I work only with independent British funeral directors, and I take on just one firm per district. I never work with national chains.
Wherever you serve, no competing firm in your district will receive the same service. Your local reputation stays yours.
Territory exclusivity is absolute. I never accept a competing independent in your locality.
I decline all national chains and aggregators. My allegiance is to the independent, never the corporate.
Every action is measured against a single standard: the preservation of your local standing.
A gentle, careful process that you stay in control of.
I send a short, gentle message to families you have already helped, inviting them to share their experience on Google. Many families tell your staff "we can't thank you enough" in person but never think to say it online, where other local families can see it.
I follow up for you on an ongoing basis, so your staff do not have to. Each family receives a quiet note 21 days after the funeral, never sooner. You decide who is contacted. Your funeral directors can exclude any family, for any reason, with one click.
I build a clear, modern website that is designed to meet the CMA standardised price list rules, and I optimise your Google Business Profile. I also set up your site so that search engines and AI assistants can find and understand your firm.
Many independent firms would recover the cost of this service with just two or three extra families a year. On the call I will use your own average funeral figures, not a national number.
2–3
Additional families a year
often all it takes
Your own figures
Used on your call
not a national average
One firm
Per district, only
no rival gets the same
The concerns I hear most often from independent funeral directors across the UK.
Still have a question? Book a free 30-minute audit call and I will answer it directly.
On a 30-minute private call, I will go through your Google profile and your website with you, show you what may be costing you enquiries, and suggest how to fix it. You will receive a written report, yours to keep, whether or not we ever work together.
I take on one independent firm per district.
Free Audit Consult
Secure Your Chapel's Free Local Visibility & Compliance Audit
1. Choose a date
I'm Will McIntosh. I help independent funeral directors get found online, so local families can find a trusted local firm and not just the biggest name. I run a small, hands-on business myself, so I know what it's like to compete with bigger firms and bigger budgets. Independent funeral directors face that every day against the national chains, so I built this service to give one local firm per district a fair chance of being found first. I will personally go through your audit with you.