We help one independent firm per district get found first: on Google Maps, in search results, and when families ask AI assistants like ChatGPT. We build you a Google and AI search-optimised website that meets the CMA price list rules, and we gather the reviews your families already want to give. Start with a free review of your Google profile and website. The written report is yours to keep.
Only one independent per district. Book your audit to check whether yours is still available.
A short video walkthrough of a sample report, so you know exactly what you will get.
Sample report video
A short walkthrough will appear here.
Sample report. Not a real firm.
I am not a generic digital agency. I work only with independent British funeral directors, and I take on just one firm per district. I never work with national chains.
Wherever you serve, no competing firm in your district will receive the same service. Your local reputation stays yours.
One Branch Per District
Territory exclusivity is absolute. We never accept a competing independent in your locality.
No Corporate Roll-Ups
We decline all national chains and aggregators. Our allegiance is to the independent, never the corporate.
Your Reputation First
Every action is measured against a single standard: the preservation of your local standing.
A gentle, careful process that you stay in control of.
We send a short, gentle message to families you have already helped, inviting them to share their experience on Google. Many families tell your staff "we can't thank you enough" in person but never think to say it online, where other local families can see it.
We follow up for you on an ongoing basis, so your staff do not have to. Each family receives a quiet note 21 days after the funeral, never sooner. You decide who is contacted. Your funeral directors can exclude any family, for any reason, with one click.
We build a clear, modern website that is designed to meet the CMA standardised price list rules, and we optimise your Google Business Profile. We also set up your site so that search engines and AI assistants can find and understand your firm.
You stay in control
Single-click exclusion
Your directors, your decision
I'm William McIntosh. I help independent funeral directors get found online, so local families can find a trusted local firm and not just the biggest name. I run a small, hands-on business myself, so I know what it's like to compete with bigger firms and bigger budgets. Independent funeral directors face that every day against the national chains, so I built this service to give one local firm per district a fair chance of being found first. I will personally go through your audit with you.
Many independent firms would recover the cost of this service with just two or three extra families a year. On the call we will use your own average funeral figures, not a national number.
2–3
Additional families a year
often all it takes
Your own figures
Used on your call
not a national average
One firm
Per district, only
no rival gets the same
On a 30-minute private call, I will go through your Google profile and your website with you, show you what may be costing you enquiries, and suggest how to fix it. You will receive a written report, yours to keep, whether or not we ever work together.
I take on one independent firm per district.
Schedule with William McIntosh
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A free 30-minute call with William McIntosh
After you book
There is no obligation after your audit. If you decide you'd like our help, the fee is fixed and we explain every cost on your call. No long contract, no hidden extras, and you can cancel anytime.